PRIVACY POLICY

PLEASE READ THIS PRIVACY POLICY ATTENTIVELY BEFORE USING OUR SERVICE.

BY INSTALLING, USING, REGISTERING TO OR OTHERWISE ACCESSING OUR SERVICES, YOU AGREE TO THIS PRIVACY POLICY AND GIVE AN INFORMED AND EXPLICIT CONSENT TO THE PROCESSING OF YOUR PERSONAL INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT INSTALL, USE, REGISTER TO OR OTHERWISE ACCESS OUR SERVICES.

Effective Date: November 23, 2022

GULI GAMES LTD, located in Cyprus (hereinafter referred to as "GULI GAMES LTD" or "we"), in order to protect the privacy rights of our online users (hereinafter referred to as "users" or "you"). This Privacy Policy has been crafted to inform you about how we collect, store, use and manage information that you provide in connection with any GULI GAMES LTD website (collectively, the “Site”) or any GULI GAMES LTD game or application. ("Application") The Site, games, and applications are collectively the "Service"). Please note that the scope of this Privacy Policy is limited only to information collected by GULI GAMES LTD through your use of the Service. This Privacy Policy does not apply to the practices of third parties to which GULI GAMES LTD does not belong.

The Privacy policy should be read in conjunction with our Terms of Use https://legal.guli-games.com/Terms.html

INFORMATION COLLECTED BY USING THE SERVICE

If you contact us by email (for example, contact support), we will collect your username and email address, as well as any other content included in the email, in order to prepare a response for you. We may use your personal information provided in your messages to contact and respond to you.

In addition, we may obtain information from you through your access and participation in message boards on the Service. This information may include posts, comments, photos or screenshots, videos, ratings, and in-game posts. If you submit content to our Service, such information may be available to other users of our Service (for example, in-game messages will be available to the recipient of your message, and if you upload a profile picture, your image may be available to all other users of our Service). If you post your content on our Service, your posting may become publicly available and GULI GAMES LTD will not be able to prevent such information from being used in a way that may violate this Privacy Policy, our Terms of Use, the law, or your personal privacy.

The type of data we may collect for platforms such as Google Play, App Store

DATA TYPE

PURPOSE OF USE

User ID

Created upon registration

User language, country

Game localization and support

Advertising identifiers IDFA, IDFV

Technical support for the user in case of problems, is used during user registration for identification and for displaying advertisements

Android ID

User technical support in case of problems

MD5 Android ID/ Hash of Android ID

Used to authorize a user

IP address

User technical support in case of problems

User device model

Analytics, technical support for the user in case of problems

User operating system version

Analytics, technical support for the user in case of problems

Registration date

Analytics, technical support for the user in case of problems

User e-mail

User technical support in case of problems

Username

User technical support in case of problems

Automated error reports that include information about user model and operating system version as well as logs

Improving product quality

Additional information related to the end player (user)

DATA TYPE

PURPOSE OF USE

Game profile data

Created upon registration

Purchased goods (In-App Purchase)

Analytics, technical support for the user in case of problems

In-App Purchase Dates

Analytics, technical support for the user in case of problems

All data on behavior in the game (Battles, other in-game activities)

Analytics, technical support for the user in case of problems

Advertising channel from which the player came to the game

Marketing analytics, traffic optimization, User support in case of problems

In-game data (rank, equipment, etc.)

Analytics, technical support for the user in case of problems

Profile creation date

Analytics, technical support for the user in case of problems

Last login date

Analytics, technical support for the user in case of problems

Information we collect automatically about your use of our Service

The Service will store in-game information such as your score or session length and other in-game events. When you invite new members to your network on the Service or send messages through the Service, we collect and maintain information related to those messages, including email address and content.

If you use the Service on your mobile telephone or other mobile device, including iPads and tablets, we collect mobile device identifiers, including Media Access Control (MAC) address, and possibly IP address. In certain games we will create and assign to your device an identifier that is similar to an account number. We may collect the name you have associated with your device, device type, telephone number, country, and any other information you choose to provide, such as user name, character name, general location (based on your Internet Protocol (“IP”) address) or e-mail address. This information is useful to us for troubleshooting and helps us understand usage trends.

Except as described in this Privacy Policy, we will not share this information with third parties. If you no longer wish to allow us to track or use this information, you can turn it off at the device level. Please note that the app may not work as expected.

In addition, we create a unique user ID to track your use of our Service. This unique user ID is stored in connection with your account information to track your behavior in the game.

Information received from third parties

If you access our Service using a platform such as Facebook, Google, Apple, MY.GAMES, we may ask you to grant us permission to access and collect basic social media information (including profile photo, gender, networks, user IDs, list friends, date of birth, email address and any other information that you have set publicly in your account) for marketing purposes. In addition, we request posting rights so that the user can share screenshots of the application on their page or post game events. For similar purposes, we requested access to albums (posting screenshots of applications). If you provide access to this information, then you must understand that we will gain access to this information, even if you subsequently decide to remove this information from public access.

You can also enter our Service using other third-party Platform Services (PaaS), such as Google, Apple. We recommend that you review the privacy policies of the third-party platforms that you used to log into your gaming accounts to understand how these third parties use and disclose your information. We have no control over how any third-party platform uses or discloses the personal information it collects about you.

If you access our Service using Google, Apple and similar PaaS by logging in, you provide us with access to your profile information, which may include information such as your username, location, email address, birthday and any demographic information.

Purchase info

When you pay for products offered for purchase through the Service, our payment processing service provider may also store information (billing address, payment method information) so that you can purchase additional services through our Service without rewriting it every time. We do not directly access or store your payment method information, and we will not use your payment information that we collect, unless it is necessary for your purchase and / or communication with you in relation to your transaction.

Third-party services

Please note that third-party partners / providers, such as analytics companies or companies that provide advertisements in our games or on the Service, may also use cookies or other technologies. Each of these partners / providers has its own privacy policies, you can find out more about our partners in the section: “Our partners in marketing, communications, research and analytics”, as well as “Ad IDs”.

We use mobile analytics software so that we can better understand the functionality of our mobile software on your device. This software can record information such as how often you use the application, events that occur in the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information stored in the analytics software with any personal information that you submit in the mobile app.

Our Service may contain third-party tracking tools from our service providers. These third parties may use cookies, APIs and SDKs on our Services so that they can collect and analyze user information on our behalf. Third parties may have access to information such as your device ID, MAC address, geographic location information and IP address in order to provide these providers' services in accordance with their privacy policies. This Privacy Policy does not apply to the use of third-party tracking tools. We have no access or control over these third parties.

We may share your information with third-party companies that perform services on our behalf, including payment processing, order fulfillment, data analysis, marketing services, email companies, hosting services, and customer service. By providing services to us, these companies may access your personal information and must use it solely to provide the requested service to us. We may disclose your information to another entity, including in the course of negotiations for the acquisition or merger, sale or transfer of a business unit or assets, bankruptcy, or any other similar transfer of business.

We may use and share with third-party advertisers (and other third parties) certain technical information and other non-personal information to display general demographic and privileged information among GULI GAMES LTD users. We may also allow advertisers to collect technical information and other non-personal information that they may provide to us using tracking technologies such as cookies and web beacons. The information collected may be used to offer you targeted ad selection and delivery, to personalize your user experience, increasing the likelihood that you will like ads for the products and services you see, a practice known as behavioral advertising and for web analytics (i.e., to analyze traffic and other end-user actions to improve your gaming experience).

Information about our users is an integral part of our business. We share your personal information only in accordance with the provisions of this Privacy Policy.

Storage of your personal information

The personal information we collect, as described in this Privacy Policy, is stored on servers in Russia (for users from the CIS), the Netherlands, Germany, the USA (for all users in Europe, the USA and other countries of the world), Australia (for Australia users), the Philippines (for Asian users). You expressly agree that your personal information is stored and processed in these countries.

Data storage period

We will keep your information for as long as we need your data to enable you to use the Service. As a rule, this data is stored for no more than 5 years.

Safety

We have implemented commercially reasonable technical, physical, managerial and organizational measures to protect your personal information from accidental loss and from unauthorized access, use, alteration or disclosure. However, we cannot guarantee that unauthorized third parties will never be able to defeat these measures or use, disclose or modify your personal information for inappropriate purposes. Please also note that email and messaging systems are not considered secure, so we do not recommend that you send personal information to us through these means.

To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. You acknowledge that you provide your personal information at your own risk. You are also responsible for any use of the Service by anyone using your password. Please notify us immediately if you believe your password has been compromised or misused.

You are responsible for maintaining the secrecy of your unique password and account information, and for controlling access to your electronic communications or other means of sharing information through the PaaS social media platforms at all times.

YOUR RIGHTS IN CONNECTION WITH THE USE OF YOUR PERSONAL INFORMATION: CORRECTION OR REMOVAL OF YOUR PERSONAL INFORMATION

You can change or delete any personal information by modifying the relevant information found in your account. However, by deleting all this information, your account may be deactivated.

In certain territories (including the EU), you also have the legal right to request restrictions on processing, to object to processing, and the right to data portability. However, these rights are subject to conditions and may not always apply.

You have the right to withdraw your consent, on the basis of which we process your personal information, at any time by closing your account or otherwise, clearly indicating your withdrawal of consent. However, this does not affect our lawful processing based on your consent prior to this declaration.

Right of access and right to data portability

You have the right to know what information we hold about you and, in some cases, to provide you with information related to you. You also have the right, in some cases, to request your personal information so that the data provided to you can be transferred to another data controller. This opportunity is realized by contacting us through our game application.

The right to correct personal information

If you believe that any information we hold about you is incorrect, please let us know. The user's game progress cannot be adjusted and is calculated automatically based on the developed algorithms, except in cases of technical errors.

Deleting data

If you want any information about you to be deleted, please contact us through the game application. Please note that in order to process your request, you must remove our games from your mobile devices and stop using the Services. Where we delete personal information about you, we may retain that or any other information for other purposes, such as maintaining financial records, protecting or enforcing legal rights, maintaining marketing ban lists, or for technical reasons such as maintaining technical the security or integrity of our database. In some cases, personal information about you that is visible through the gameplay, such as your username, avatar, your game points and any chat messages, may be cached on the devices of other players, and we will not be able to delete or update this data from those devices. For example, if this device is not connected to a Wi-Fi network.

HOW THE DATA WILL BE USED

We need the above personal information for the purposes described in this Privacy Policy, and not providing this information will affect our ability to provide the Service to you. The main task of GULI GAMES LTD in collecting information about users is to provide and improve the Service and provide users with the ability to easily manage and use the Service. This includes sending you email messages related to the Service, which you can unsubscribe from at any time using the instructions in such messages.

In addition, we may use user information for the following purposes:

Providing and improving our Services

To provide and maintain the Service; to improve the Service; to develop new features, products, or services; to authenticate users; to perform technical operations, such as updating software; to validate our users and ensure their qualifications to use the Service; and for other customer service and support purposes.

Marketing and communications

To communicate with you, including via email or push notification, about your account and use of the Service, including to send Service and product updates; to respond to your inquiries; to provide you with news and newsletters, special offers, promotions, and other information we think may interest you; and for other informational, marketing, or promotional purposes.

Research and analytics

To analyze how you interact with the Service; to monitor and analyze usage and activity trends; and for other research, analytical, and statistical purposes.

Our partners for marketing, communications, research and analytics purpose

This Privacy Policy does not apply to the collection of your information by our partners. We recommend that you review our partners’ privacy policies for more information.

Amazon Web Services – click to read more;

AppsFlyer - click to read more;

Facebook - click to read more;

Firebase – click to read more;

Google, YouTube - click to read more;

ironSource – click to read more

MY.GAMES – click to read;

myTracker – click to read more;

Unity Ads - click to read more;

SurveyMonkey - click to read more;

Freshworks  click to read more;

Amplitude - click to read more;

Ad identifiers

We and our partners may use ad IDs. We use ad IDs, cookies and similar technologies to provide our services to you and to collect data from your device. These technologies allow us and our third-party advertising partners to:

recognize you and your device; provide interest-based advertising; allow our Services to interact with a third party social network or platform (where you choose to allow such interaction);

Let us understand how you interact with our websites (for example, where we use cookies, such as Google Analytics cookies on our sites);

let our payment processing processes process your payment instructions;

and that we and third parties provide you with more personalized services, for example, to provide our Services in the correct language.

Ad IDs are non-persistent, non-personal identifiers such as Android Advertising ID and / or Apple Advertising ID (“IDFA”, “IDFV”) that are uniquely associated with your device. Similar technologies include pixel tracking in ads. These technologies enable companies (including marketers and advertisers) to recognize your device when using websites and applications.

 Cookies are small text files that are stored by the browser on your desktop computer or mobile device. You can revoke your consent to cookies by updating the settings in your browser.

Check out examples of how you can manage these advertisements:

Apple ads - click for details;

Google Ads - click to learn more; 

Please note that by managing your ad settings, you will still receive ads, but they will become less personalized.

Cookies:

We may use cookies this our Service.

We use cookies for a variety of reasons, including to: (i) analyze the usage of our Service; (ii) provide a more personalized experience; (iii) manage advertising; (iv) allow you to more easily login to our Service; (v) help make your use of our Service more efficient and more valuable by providing you with a customized experience and recognizing you when you return.

Please see examples how you may manage cookies:

Chrome- click to read more;

Firefox- click to read more;

Opera – click to read more

However, you may not be able to use some or all of the features of the Service if you refuse/disable cookies.

Protecting rights and interests

Protection of rights and interests To protect the safety, rights, property or safety of GULI GAMES LTD, the Service, any third party, or the general public;

 identify, prevent or otherwise correct fraud, security breaches, or technical problems; to prevent or terminate activities that GULI GAMES LTD, in its sole discretion, may consider or perceive to be a threat to illegal, unethical or legally ineffective activity; use as evidence in a lawsuit;

and ensure compliance with this Privacy Policy and our Terms of Use.

Legal compliance

Comply with applicable legal or regulatory obligations, including in litigation;

respond to a subpoena, warrant, court order, or other legal process;

 or as part of an investigation or request from law enforcement or government agencies.

CHILDREN

Our products and services are not directed to, and we do not knowingly collect personal information from, children under 16. If we learn that we have collected personal information of a child under 16, we will take all reasonable steps to delete the information as soon as possible. If you become aware that your child has provided us with personal information without your consent, please contact us.

CHANGES TO THIS PRIVACY POLICY

The use of personal data is governed by the current Privacy Policy when using personal data. If we make changes to the way we use personal information, we will notify you by posting an ad on our Service or by sending you an email. When you make a change to the Privacy Policy, you should immediately stop using the Service if you object to any changes.

If you have questions about the security of our services, please contact us at any time at: support@guli-games.com